Inclusion, Equity and Diversity Director - EMEA
Sufia is Inclusion Equity and Diversity Director at Wunderman Thompson and charged with embedding long term, sustainable positive action. With several years’ experience in learning and development, employee culture and engagement, Sufia is committed to building an ethos of belonging and creating conditions of psychological safety across all employees; thus empowering people to unleash their potential driving business growth.
Prior to IED, Sufia worked for over 10 years in Business Development with a successful career as Business Development Director and was responsible for the agency’s growth and contributed to its double-digit growth year-on-year by introducing new clients. During her tenure, Sufia identified a multicultural and multi-ethnic gap in the industry and launched McCann Reach, the division focused on helping brands target ethnically diverse consumers through improved culture-based marketing messaging.
She holds an unwavering belief that everyone should have access to positive opportunities in business and society. She is ardent about leaving a legacy of good for her three children and in 2018, achieved her post-graduation in Human Resources by The Chartered Institute of Personnel and Development (CIPD). Sufia was winner of the prestigious IPA iList inaugural award and finalist at the Asian Women Awards (2022).
Sufia sits on as advisor across many industry bodies including Advertising Association, MEFA, timeTo and mentor at Bloom. Outside of work, Sufia is busy supporting women to build their confidence and volunteers as an Interview Coach at various social enterprises, is a Board of Trustee and leads on numerous women empowerment groups.